"The Facebook users completed a personality questionnaire and were asked to get their colleagues, friends and family to act as character witnesses by filling out a survey. The researchers then compared all the results to see how the computer model fared in summing up a person's self-reported character. Given enough "likes", the computers came closer to a person's self-reported personality than even their closest allies."
http://www.bbc.co.uk/news/health-30775401
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