They are not made out of meat

This isn't the lab-grown burger made of synthetic meat. This is completely devoid of any kind of meat at all, it just looks - and apparently tastes - as good as meat, but is made entirely from plants.

Don't bother watching the second video, because it's literally just 60 seconds of people eating and nothing else.


In an effort to fight the growing impact of our diets on the environment, a company called ‘Impossible Foods’ has set out to do the impossible: create a meat-free burger so delicious, so juicy, so bloody, that even the most ardent carnivore would choose it over the beef alternative.

This level of perfection is essential because, as the company’s founder Patrick Brown explains, “we had to make something that a meat lover will prefer to what they’re getting today from an animal. The only customer that we care about … is someone who loves meat, is not looking for an alternative, and is not going to compromise on the pleasure of eating meat.” In short, as the company’s website states, “we don’t make veggie burgers”.

Their key discovery was a molecule called “heme”. Heme is what gives meat its unique umami flavour, its iron and even the red colour and consistency of its blood. The same molecule occurs in plants, and it’s the key to making the Impossible Burger taste like meat, contracting on the grill like meat and even bleeding a little when cooked rare.

The results have also been impressive from an environmental standpoint. An Impossible Burger requires only five per cent of the land and a quarter of the water that a beef burger does, and produces only an eighth of the greenhouse gases.

http://www.news.com.au/lifestyle/food/eat/the-burger-that-will-change-the-world-and-blow-your-mind-in-the-process/news-story/c0dfa547fd1279266312c101129199f8