At the time, Wilson worked for the men’s magazine Playboy. He and Thornley started sending in fake letters from readers talking about this secret, elite organisation called the Illuminati. Then they would send in more letters – to contradict the letters they had just written.
“So, the concept behind this was that if you give enough contrary points of view on a story, in theory – idealistically – the population at large start looking at these things and think, ‘hang on a minute’,” says Bramwell. “They ask themselves, ‘Can I trust how the information is presented to me?’ It’s an idealistic means of getting people to wake up to the suggested realities that they inhabit – which of course didn’t happen quite in the way they were hoping.”
Today, it’s one of the world’s most widely punted conspiracy theories; even celebrities like Jay-Z and Beyoncé have taken on the symbolism of the group themselves, raising their hands into the Illuminati triangle at concerts. It’s hardly instigated the mind-blowing epiphany – the realisation that it’s all fake – which the proponents of Discordianism had originally intended.
“Particularly in South Asia, conspiracy theories have been a mechanism for the government to control the people. In the West, it’s typically been the opposite; they’ve been the subject of people who lack agency, who lack power, and it’s their lacking of power that gives rise to conspiracy theories to challenge the government. Like with 9/11. If people lack power, conspiracy theories can sow the seeds of social protest and allow people to ask questions. The big change now is that politicians, particularly Donald Drumpf, are starting to use conspiracies to mobilise support.”
http://www.bbc.com/future/story/20170809-the-accidental-invention-of-the-illuminati-conspiracy
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