I'd say that if a species is endangered, do whatever it takes to bring its population back to a healthy level. Then you can start trying to tackle the root causes of its demise (in this case the belief that keratin has magical powers). There's no point harping on about the commodification of wildlife if the species you claim to cherish goes extinct when you could have prevented it. Save the species first, tackle the social issues later.
http://www.bbc.com/news/av/stories-42863621/could-farming-rhinos-save-them-from-extinction
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