The OP has, irritatingly, chosen to quote the entire article but randomly stick certain sections in bold and join the paragraphs together, thus making it unreadable. Hence I'll do my own quoting and let you read the rest by clicking the link if you so desire.
In a recent Stanford study, participants were presented with brief passages about crime in a hypothetical city named Addison. For half of the participants, a few words were subtly changed to describe crime as a “virus infecting” the city. For the other half, crime was described as a “beast preying” on the city. Otherwise, the passages remained exactly the same.
When asked to come up with solutions for crime, those who read the passage with the “beast” metaphor thought that crime should be dealt with by using more punitive solutions, such as longer jail time. Those who read the passage with the “virus” metaphor thought crime should be dealt with using more reformative measures that addressed the root causes of crime. And the metaphor alone caused an even bigger difference in opinion than pre-existing differences between Republicans and Democrats.
Consider the results of a study by Yale social psychologist John Bargh. Participants were either given a cup of iced or hot coffee, and then were asked to read a description about an individual. Holding the warm coffee caused participants to rate this individual as more socially warm.
Cognitive scientists suggest that many of the metaphors we use to understand reality are based on our experience of having a body in the physical world. Mental thought is built on physical thought, and we use physical metaphors to understand abstract concepts. This causes certain ideas, like social warmth and physical warmth, to be intertwined in our minds to a point where experiencing physical warmth can activate ideas of social warmth.
https://qz.com/1241030/metaphors-can-change-our-opinions-in-ways-we-dont-even-realize/
mylifepath29.blogspot.in - link1
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